There has been a lot of talk lately about Pinterest and I am sure you are wondering what the heck it is and how Pinterest and small businesses go together. Well in the simplest of terms it is an online bulletin board that you can use to “pin” things of interest on the web.
These images are saved onto “boards” that you create to keep things organized. Once you have pinned something it creates a link back to the place that you pinned it from. An example of this is you run a decor business and pin a photo you have of a reception hall on your site, if someone clicks on that image in Pinterest they will be directed back to your website. This helps with your SEO and brings awareness of your business to someone who may not have found it otherwise.
Brands and small businesses are flocking to Pinterest and are using it as a way to share their products, ideas and suggestions with their customers. Lowes does an awesome job of this. They have created a number of boards from DIY, to lighting suggestions to garden ideas. You can follow one or all of their boards allowing them to segment their customer base and you to only see updates on things you want.
If you haven’t checked out Pinterest yet for your business, I suggest you take a moment and see what your customers are pinning. Once you know what your target market is interested in you may be able to tweak your product/service offering to encourage repeat business.
Do you use Pinterest for your business?