Ways to use LinkedIn for Business

At first glance LinkedIn looks like just another “find a friend” social networking site.  It is much more than that, if you put some work into it.

Here are some ways you can use LinkedIn for business most effectively:

  • Fill out all aspects of your profile so people know who you are, what you have done and what you are currently working on.
  • Build your network by importing contacts from your hotmail, Gmail, AOL, or Yahoo accounts
  • Add applications such as TripIt, Twitter or WordPress to keep your connections up to date on what you are doing and integrate your posts into your LinkedIn profile.
  • Utilize the Poll function to easily find out the opinions of your connections on marketing research questions.
  • Join industry groups related to your field of work.
  • Create a group – post jobs, start discussions and post news about your product or company.
  • Ask for recommendations from friends, colleagues, suppliers and customers.
  • Provide honest and detailed recommendations of others.
  • Ask your contacts to introduce you to their contacts expanding your network
  • Purchase DirectAds to advertise your business to targeted individuals.
  • Use your public profile link on all marketing materials and social media posts so people know who you are.

Give it a try and see how fast your network grows!

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